Our Mission


Our Mission is to share our passion and expertise for home fire making by delivering consistently safe and reliable products that make fire lighting and barbecuing as convenient and enjoyable as possible.


Our Values

We will deliver this Mission via our core Values:

  • Customer focussed thinking: we aim to be entrepreneurial, innovative and customer-led in our actions and ideas;

  • Transparency: we expect openness and integrity in all our transactions;

  • Understanding: we strive to understand the needs and goals of our customers, retailers, employees, suppliers and other stakeholders;

  • Collaboration: we aim to work in mutually beneficial relationships with our partners and distributors, take responsibility for our actions and support each other in our pursuit of success;

  • Profitability: we realise that in all our endeavours we must sustain a business that delivers profitable, cash generative growth; 

  • Enthusiasm: we love what we do and do it with energy and focus to be the best we can be.

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